own(s)it! and always add colour!



So what is ownsit?

ownsit! is a heart + soul led fun filled brand offering Fun, Fierce and Feminine size inclusive fashion for females. With a mix of handmade in Melbourne and ethically sourced clothing, you’ll be sure to find something you love.


ownsit! was founded in 2017 by Anna, a neurodivergent mum of two. Leaving her career in Social Work & Criminal Justice to fulfil her creative desires (Your reminder to follow those signs because your dreams are calling). With a love for bright, bold and beautiful designs. Anna has created a femininely feminist brand and a community of wonderful women who appreciate the ownsit! ethos and style.

Operating from a home based studio in Melbourne, our team take pride in creating the highest quality garments. Amongst making amazing threads, we spread positivity wherever we can.

This is ownsit! So glad you're here x


We all have a story, right?


Here’s how the first product came about for ownsit - The Eighteen Jacket! We think we have our life all planned out, but really – life has its own plan for us.


On May 12, 2013 my 23 year old brother, Tom crossed over to live on the other side of the stars. His special number was EIGHTEEN. He even wore the number EIGHTEEN on his footy jumper since he was a boy.


You see, EIGHTEEN days after he passed away – I started back at work. The best thing I ever did to help pull myself from the numb, sombre state I was in.


It was 30 May 2013, mid afternoon. Due to the sensitivity of the work I was doing, my office was secluded away upstairs. There was little foot traffic and definitely no chatty voices passing through the hallway of the weary old building.


I sat at my desk in a blur, fighting flashbacks of the past EIGHTEEN days with tears dripping down my face. As luck would have it or life had already planned, on my screen pops up one of those annoying adverts – Enter this game show to win. Normally I’d never entertain this idea but the timing was perfect - anything to distract me. What’s to bloody lose I thought and filled out the obligatory personal details and guessed my way through a questionnaire.


Then I rolled on – with my tears.


Life went by slowly, sadly, weirdly for months. I’d forgotten about the tv show entry as I was focusing my energy just living (for two?) - day by day (alongside a shit load of therapy).


Let’s fast forward three years. No idea where that three years just went!! Anyhow, here we are on the EIGHTEENTH of April 2016. I receive a text – [We have received your entry for Who Wants to be a Millionaire and would like to invite you in for the first round of auditioning, please contact if you wish to proceed]


Has to be a joke? BUT I felt this overwhelming urge to call the number. Can you come in next month for first round auditions? Ok, I said. Great – we will email you all the details. Within minutes I was off the phone with a date set.


A month passes and here I am at Swimburne University in Hawthorn testing my general knowledge. I’m shit at sports and movies so of course they weighed in heavily on those questions. Of the 200 plus people in the room more than half bombed out. Including me by one.


But as luck would have it or life had already planned, while the masses piled out a producer singled me out to progress to the next round. You bet your ownsit! jacket there were fist pumps thrown around.


The next stage was tedious, paperwork bloody paperwork but the television audition, I found ok. Once that was done, I was told to wait and see if the show contacted me to be a contestant. If I don’t hear anything, then I’m not required but expect to wait some years. The waiting game was now on. To my luck or maybe life had already planned, one month later – I received a call confirming my place on the show.


One of the many requests as a contestant was to wear something bright. Bright? I hear you say. That’ll be easy, she doesn’t own anything else.


I’d purchased a canvas tee pee cover in a Laura Blythman print for my daughter’s tee pee some months prior but rather than recycle an old outfit, I thought to make a jacket from the tee pee fabric. And that’s exactly what I did. Just in time to wear on the TV show.


The morning of the TV show it was hectic. My ten month old first born was about to be left by both her parents for the entire day, for the first time. Did I mention she’s also teething?


We almost didn’t get to the show! It was impossible to leave the house and traffic was – well Melbourne standard peak hour traffic – Fucking TERRIBLE. So close to pulling the pin but a voice inside my head was pushing me to go. We eventually made it to the Docklands studios. JUST in time.

It was a full day of filming. We were locked indoors from 8am -630pm and expected to sit through eight screenings of the show. I was listed in screening six.


The TV show went better than I could have ever imagined. Luck or maybe life had already planned the experience delivered the best possible outcome.


Out of courtesy, I’d meant to get in touch with Laura prior to the show going to air – just to give her the heads up I’d made a jacket from her print and wasn’t ripping it off. But that task kept getting lost on my to do list.


The following day Laura posted me on her social media channels, in an attempt to track down this girl who wore her print on TV. Ahh GEE – she’s going to be wild was my initial response but in fact her response was the total opposite and that was the start of something cool for ownsit!


Was it luck or maybe life had already planned?  If you are asking me, it was all in the hands of, Tom. EIGHTEEN – A jacket with edge, a curved edge – wouldn’t have happened without him, controlling the strings from Heaven.. x